PRIVACY NOTICE
Last Updated: June 2, 2026
Better Buzz Coffee Company, LLC and its subsidiaries and affiliates (“Better Buzz”, we”, “us” or “our”) know that your privacy is important to you, and we want you to know that it is important to us too. This Privacy Notice (“Notice”) applies to Information (as defined below) we collect from or about you when you use or interact with our websites, mobile applications, or the profiles or pages we maintain on social media platforms (collectively, “Sites”, each a “Site”), visit our locations, participate in our rewards program, participate in our surveys, contests, sweepstakes or other promotional programs or events, or otherwise communicate with us, including through offline channels, such as phone or mail (collectively with Sites, “Services”). Subject to applicable law, this Notice also applies to Information we collect from or about you when you submit a job application and/or seek employment opportunities with us.
When you use or interact with our Services, we may collect and process certain information about you, including information that is considered “personal information” or “personal data” under applicable law (“Information”). This Notice explains how we collect, use, and disclose Information that we receive from or about you in connection with our Services, how we protect your Information once it is collected, and how you can exercise your rights and choices available to you regarding your Information.
To Whom We Disclose Your Information
Cookies and Other Technologies
Manage Your Account, Rights and Choices
Links to Third-Party Websites and Services
Changes to this Privacy Notice
Information We Collect
When you use or interact with our Services, we may collect Information about you in the following ways:
Information you directly provide to us: We may collect certain Information from you when you use or interact with our Services. For example, we may collect Information from you when you make a purchase at one of our locations or on our Site; sign up for our newsletters; join our rewards program; participate in our surveys, contests, sweepstakes or other promotions; submit a review regarding our products or services; create an account on our Site; submit a complaint or question to us; or apply for employment with us. Such Information may include:
- Name and contact information: such as your name, your company name (if applicable), and your contact information (e.g., postal addresses (such as billing or shipping addresses), e-mail addresses or telephone numbers).
- Account information: such as your login credentials (including your username, account ID, password, security questions and answer) and account number, your preferences (e.g., marketing preference, communication preference), and account activity (e.g., points earned or redeemed in connection with purchases, discounts applied, referrals made regarding our products or brands, and other point earning actions) if you maintain an account and/or participate in our loyalty program.
- Demographic data: such as your age or month and year of birth, gender, sex, race or nationality, citizenship status, disability status, and military and veteran status.
- Payment and order/purchase information: such as your credit card (including your card number, security code and expiration date) and other payment information, records of the products you viewed, added to the cart, ordered or purchased (including quantity and frequency of orders/purchases), and returns or exchanges of our products or other transactions.
- Professional or employment related information: such as your job history, education information, certifications, and other information you may provide in connection with your job application.
- Government-issued identifiers: such as your driver’s license number, Social Security number, or other government-issued identification numbers in connection with your job application.
- Video and audio information: such as videos or CCTV recordings through our security cameras when you visit our locations, video recordings or photographs of our events or programs (e.g., our promotional or community events), or voicemails you may leave us.
- Reviews and public forum comments: information you choose to provide in reviews of our products/services or comments you post on publicly available forums made available on our Sites. (Any information posted on these forums will be available to the public; thus, you should exercise caution when making such posts and not post any personal or other information you would not want shared with the public.)
- Other information: any other Information you may choose to provide, such as Information you provide when you communicate with us (e.g., contents of your email or “contact us” forms, responses to our surveys, submissions to our contests, sweepstakes or other promotional programs/events, voicemails, or other communications).
Automated Collection of Information: When you visit or interact with our Sites or interact with our email communications, we may collect certain Information about you and your devices by automated means, using cookies, pixel tags, web server logs, SDKs and other technologies. For more information regarding such technologies, please refer to the Cookies and Other Technologies section below. The Information we collect in this manner may include:
- Device information: such as your device ID, unique device identifier, web browser characteristics and/or type, device characteristics and/or type (e.g., mobile, computer), operating system, domain server, and language preferences.
- Internet or other network activity information: such as your IP address, your browsing history, search history, and your purchase or transaction history on our Sites.
- Geolocation data: such as your general location. We do not collect precise location data.
- Clickstream and usage data: such as information regarding your usage of or interactions with our Sites and email communications, including the referring URLs, the URLs you visit when leaving our Sites, the pages, content or ads viewed, the links clicked, items downloaded, dates and times of Site visits, account access or opening of email communications, amount of time spent on particular pages or content, your interactions with our “chat” feature (if applicable), or other data regarding your usage activity of our Services.
Information from third parties: We may receive or otherwise obtain Information about you through third parties, such as third parties that perform services for us or on our behalf, publicly available sources, and other third parties. Such Information may include:
- Publicly available information: such as information from public databases, registers, media search results and other public sources.
- Social media data: such as comments, content, or details that you post on publicly available websites or social media platforms, including any information that accompanies those posts, such as your name, username, email address, your likes or preferences, or profile picture, subject to your privacy settings on these platforms and/or websites.
- Background check information and references: such as information collected in connection with background checks or employment references in connection with your job application.
How We Use Your Information
We may use the Information we collect from and about you listed above for various purposes, including:
- Provision of our Services: To provide our Services, including processing and fulfilling your purchases, returns, exchanges or other transactions; maintaining, managing, and administering our Sites and your accounts (including enabling users to use our Sites and their features and providing technical or other support to resolve issues).
- Operating our business: To support our internal business functions, including performing accounting, auditing, billing, managing our databases and backups, and other similar activities; perform data analytics relating to your use of and interaction with our Services (such as analyzing the purchase of our products and usage of our Sites).
- Communications: To communicate with you, including responding to your requests, questions, inquiries, and concerns; providing information regarding your account, such as for billing or collection purposes; providing you customer service; or communicating with you about your purchases or other transactions or our products, services, or events that we think might interest you; and managing our relationship with you.
- Marketing and advertising purposes: To send you promotional materials that we think may be of interest to you; tailor ads displayed to you on third-party websites to your interests and interactions with our Services; and determine and manage the effectiveness of our advertising and marketing (including counting and verifying positioning and quality of ad impressions).
- Administering our surveys, sweepstakes, contests, and other promotional programs: To administer our surveys, sweepstakes, contests or other promotional programs, including communicating with entrants/participants and winners.
- Improving our offerings: To improve our products and other offerings (including the Services), including to develop new products or new features on our Services; and to enhance your experience and provide you with a more personal and interactive experience when using or interacting with our Services.
- Maintaining security of our systems: To verify your identity and to maintain the integrity and security of our systems and Services, including to prevent fraud; to detect, prevent, and respond to technical issues, bugs, breaches or errors within our networks and systems.
- Talent management and recruiting purposes: To manage career opportunities; assess and/or process your job application(s); communicate with you about the recruitment process; and to make decisions about recruitment or appointment.
- Protecting our interests: When we believe it is necessary, to take precautions against liabilities; investigate and defend ourselves against any claims or allegations; protect our rights and property; protect against and prevent fraud, unauthorized transactions, claims, or other liabilities; and enforce our policies and terms (including the terms and conditions of our Sites).
- Compliance with law: To comply with applicable legal and regulatory requirements and industry standards; detect, investigate and/or prevent fraud, crime or other illegal activities; and as otherwise required by applicable law, regulation, or other governmental authority, including to comply with a subpoena or similar legal process.
- Other purposes: For other purposes for which we provide specific notice before collection. We may also use your Information with your consent or at your direction.
De-identified and Aggregated Information: We may aggregate and/or de-identify your Information such that it is no longer able to be linked to you or your device(s), directly or indirectly. This Notice does not limit our ability to use or disclose such aggregated or de-identified information, which we may disclose, in our sole discretion, to third parties for their own use. To the extent we process de-identified information, we will maintain and use the information in de-identified form and will not attempt to reidentify the information unless permitted by applicable law.
To Whom We Disclose Your Information
We may disclose the Information we collect from and about you listed above to the following affiliates and third parties in the following ways:
- Our Affiliates: Our subsidiaries and other affiliated companies in connection with any of the uses set out in this Notice.
- Service Providers: Third parties who provide services to us or on our behalf, such as providers that host or administer our Sites (including our online store), third-party payment processors that process your payments or refunds in connection with your purchases or returns, fulfill and ship your orders, perform data analytics, conduct and/or deliver our email or postal marketing, or provide IT infrastructure and related services (such as technical or other customer support).
- Advertising Partners: Our third-party advertising partners (including advertising networks, online advertising companies, and social media platforms) who may use such Information for their own purposes, including to market products or services to you or tailor ads displayed to you on third-party websites to your interests and interactions with our Services.
- Business Partners: Our business partners, including co-sponsor(s) of our surveys, contests, or sweepstakes, or other strategic partners who may use such Information for their own purposes. For example, if we obtain your Information in connection with a contest, sweepstakes, offering, or other promotional program that is jointly offered by us and any third parties or offered on our Sites on behalf of a third party, we may share your Information with such third parties.
- Public: If you post a review, comment or other content in a publicly available forum on our Sites, any Information you may include in this content will be available to the general public. (As noted above, you should exercise caution when posting a review, comment or other content to avoid including any personal or other information you would not want shared with the public.)
- Legal Rights or Obligations: Where we believe disclosure is necessary to protect our rights or property, protect the safety or vital interests of you or others, investigate or prevent suspected fraud or other possible illegal activities, investigate, prevent or take action against a violation of contract, defend against a legal claim, exercise our legal rights, respond to a government, judicial or other legal request, or otherwise comply with our legal obligations.
- Advisors: Our professional advisors, including lawyers, auditors, accountants, consultants, agents and insurers.
- Others: Other third parties if you direct us to do so, with your permission or as otherwise permitted by law.
- Corporate Change of Control: In the event we sell or transfer (or contemplate the sale or transfer of) all or a portion of our business or assets (including in the event of a merger, acquisition, joint venture, reorganization, divestiture, restructuring, bankruptcy, dissolution or liquidation), we may disclose your Information to such third parties.
Cookies and Other Technologies
When you visit our Sites or interact with our email communications, we collect certain Information about you and your devices by automated means, using cookies, pixel tags, web server logs, SDKs and other technologies. Cookies are small data files that websites send to your computer or device to uniquely identify your browser or to store information or settings in your browser. Cookies enable us to recognize you as the same user who was at one of our Sites in the past and relate your use of our Sites to other Information about you. We may use cookies to enhance and customize your experience on our Sites (such as, by storing your username so you can log in easily, keeping you logged into the Site after you have provided your password, storing the contents of your shopping cart as you browse), collect general usage and aggregated statistical information about our Sites (such as Google Analytics, as described in the Third Party Analytics Services subsection below) to help us analyze your use of our Sites, detect and prevent fraud, and tailor the advertising you receive from us to your interests. A pixel tag (also known as a “clear gif” or “web beacon”) is a tiny image that links webpages to web servers and their cookies and may be used to transmit information collected through cookies back to a web server. We may use pixel tags to help us measure the effectiveness of our content by, for example, counting the number of individuals who visited our Sites or verifying whether you’ve opened one of our emails. For more information about such technologies and how to communicate your choices about how they are used to collect Information about you, please refer to the Manage Your Account, Rights and Choices section below.
Third‑Party Analytics Services
We may use third‑party analytics services on our Sites, such as Google Analytics. These analytics providers use technologies such as cookies, web beacons and web server logs to help us analyze your use of our Sites. The information collected through these means (such as your IP address) may be disclosed to these analytics providers, and other relevant third parties who use the information to evaluate use of the Sites. To learn more about Google Analytics and how to opt out, visit https://support.google.com/analytics/answer/6004245?sjid=2988547307707384150-NA or https://support.google.com/analytics/answer/181881?h1=en.
Cross-Context Behavioral Advertising or Targeted Advertising
On our Sites, we and our advertising partners (including ad networks, online advertising companies, and social media platforms) may collect Information about you and your online activities (through cookies and other technologies) over time and across sites to provide you with advertising about products and services tailored to your interests. Such Information may include device information, geolocation data, internet or other network activity information, and clickstream data, as described in the Automated Collection of Information subsection above. We also may disclose the Information we collect about you to third parties for cross-context behavioral advertising purposes, including to serve you targeted advertising over time and across sites, and for purposes of tracking the effectiveness of our marketing efforts. For example, you may see certain ads on third-party websites based on your visits to our Sites because we participate in advertising networks administered by our third-party vendors. Such ad networks allow us to target our messaging to users considering their demographic data, inferred interests and browsing activities. For more information about how you may communicate your choices about the use and disclosure of your Information for cross-context behavioral or targeted advertising purposes, please refer to the Manage Your Account, Rights and Choices section below.
Manage Your Account, Rights and Choices
If you maintain an account with us, you may manage your account, as further detailed below. You may also have the right to opt in or opt out of certain of our uses and disclosures of your Information:
- Manage Your Account: If you maintain an account on our Sites, you may access, update, or delete certain information in your account by making such changes in your user/account profile. You may also contact us as specified in the Contact Us section below to update or modify information in your account. Please note that we may retain certain information to comply with applicable law or for legitimate business purposes, such as for tax or record-keeping purposes (as further detailed in the Retention of Your Information section below).
- Promotional Emails: You may opt out of receiving promotional emails from us by clicking on the “unsubscribe” link at the bottom of such emails. You may also tell us that you do not want to receive our promotional emails by contacting us as specified in the Contact Us section below. Please understand that it may take us a few days to process an opt-out request and that, even if you opt out of receiving promotional emails from us, we may still contact you in connection with your account activities, transactions, and communications with us (such as communications regarding account, purchases or subscriptions).
- Text/SMS Messages: If you opt in to receive text/SMS messages from us or our service providers, you may opt out of such text/SMS messages at any time by replying STOP or through other means as described in the respective terms presented at opt in. If you opt in to receive text/SMS messages as part of our rewards program, you can find more information about such programs in the “Notice of Financial Incentives” section of our California Supplement. For more information regarding our text/SMS messaging programs, please refer to the respective terms presented at signup.
- Business Partners: If you do not wish for us to share your Information with our business partners who may use such information for their own purposes, as described above, you may opt out by contacting us as specified in the Contact Us section below.
- Browser and Device Settings: Most browsers can be set to detect cookies and give you an opportunity to reject them, but refusing cookies may, in some cases, inhibit or preclude your use of our Sites or certain features. To learn more about how to manage cookies on different browsers, you can visit the website www.allaboutcookies.org. For more information about how we respond to web browser signals and other mechanisms that enable consumers to exercise their choices about online tracking, please refer to our California Supplement.
- Cross-Context Behavioral or Targeted Advertising: Our practice is to use or disclose your Information to our advertising partners for cross‑context behavioral advertising or targeted advertising purposes at your direction using our cookie preference tool. You may communicate your choices about the use and disclosure of your Information for such purposes by clicking here or the “Privacy Choices” link on the bottom of our Sites to access our cookie preference tool and making your selection. You may change your direction as to future use and disclosure for such purposes by accessing our cookie preference tool and changing your selection. Your choice about the use and disclosure of your Information for cross‑context behavioral or targeted advertising purposes will be specific to the browser and device you are using to access the Site at the time you communicate such choice. If you clear your browser, or access our Site from another browser or device, you will need to communicate your choice again. In addition to our cookie preference tool, there are certain third‑party tools you may use to communicate your choices. You may communicate your choice as to whether advertising networks that participate in self‑regulatory programs like the Digital Advertising Alliance (“DAA”) and Network Advertising Initiative (“NAI”) may use your Information for targeted advertising by visiting the DAA’s WebChoices or NAI’s Consumer Opt‑Out. You may also communicate such choices by clicking on the “ad choices” icon on an advertisement and selecting the types of advertisements to which you wish to opt out. Please note that if you do not direct us to use or disclose your Information for cross‑context behavioral or targeted advertising purposes, or if you later change your direction to reject this, you may continue to see our ads on our Services or third‑party sites, but they will not be targeted based on Information we collected about you.
- Individual Rights: In addition to the rights and choices noted above, if you are a resident of California, you may be afforded certain other rights with respect to your Information. For more information about what rights may be available to you, please refer to the California Supplement.
Retention of Your Information
We will retain your Information for the time period reasonably necessary to achieve the purposes for which it was collected, to comply with our legal obligations and policies, to resolve disputes and to exercise our rights. We consider the following criteria when determining how long to retain your Information: why we collected the Information; the nature of the Information; the sensitivity of the Information; our legal obligations related to the Information (taking into account applicable statutes of limitation and records retention requirements under applicable law, as well as our records retention requirements and policies); and the risks associated with retaining the Information.
Security of Your Information
We maintain technical, administrative and physical safeguards designed to protect your Information against accidental, unlawful or unauthorized access, destruction, loss, alteration, disclosure or use. From time to time, we review our safeguards to consider appropriate new technologies and methods. While we seek to protect your Information, we cannot guarantee that any information, during transmission through the Internet or while stored on our systems or otherwise in our care, will be secure or safe from intrusion by others, such as hackers, in all circumstances. In particular, e-mail sent to or from us may not be secure, and you should, therefore, take special care in deciding what information you send to us via e-mail.
If you create an account on our Sites, you need to help us prevent unauthorized access to your account by protecting your password appropriately and limiting access to your account. You will be solely responsible for keeping your password confidential and for all use of your password and your account, including any unauthorized use.
Children’s Privacy
Our Services are designed for a general audience and are not directed to children. We do not knowingly collect or solicit Information from children under the age of 13 through our Sites. If we become aware that we have collected Information from a child under 13 through our Sites, we will promptly delete the information from our records. If you believe a child under 13 may have provided us with Information through our Sites, please contact us as specified in the Contact Us section of this Notice.
Links to Third-Party Websites and Services
Our Services may contain links, banners, widgets or advertisements that lead to other websites or online services (such as social media platforms) not owned or operated by us. For example, our Sites may include features that allow you to share or publicly post content from our Sites to your profile on a third-party social media platform (e.g., Facebook or Instagram). We are not responsible for these other sites or online services, and their posted privacy policies (not this Notice) will govern the collection and use of your Information on them. We encourage you to read the privacy policies of each website or online service visited after leaving our Sites to learn about how your information is treated by others.
We maintain a presence on certain social media platforms, such as the ones described above, to communicate with our customers. This Notice applies to our use of Information you submit to us on such platforms or receive about you from such platforms, but it does not apply to what those third-party platforms do with your Information. As noted above, these platforms have their own privacy policies. In accordance with those policies (and your privacy settings within your social media accounts), information about your activities on our Sites (such as “John likes Better Buzz”) may be published to your social media account.
Changes to this Privacy Notice
We may change this Notice (including the supplement to this Notice) from time to time. When we do, we will let you know by posting the changed Notice (and changed supplement) on this page with a new “Last Updated” date. We encourage you to revisit this Notice and supplement often to remain fully informed of our privacy practices. For material changes, we may also tell you about changes by additional means, such as adding a notice to our homepage or sending you an email.
Contact Us
If you have any questions regarding this Notice or our privacy practices, you may contact us by email at privacy@betterbuzzcoffee.com (write “PRIVACY POLICY” in the subject line); by telephone at (833) 976-0982; or at the address below:
Better Buzz Coffee Company, LLC
801 University Ave.
San Diego, CA 92103.
CALIFORNIA SUPPLEMENT
Last Updated: June 2, 2026
This California Supplement (“Supplement”) supplements the Better Buzz Coffee Company Privacy Notice and provides information required by California law, which provides their residents particular rights, subject to certain legally permitted exceptions. This Supplement applies solely to consumers residing California, such as our customers, individual representatives of our vendors or business partners and job applicants (“you”). This Supplement does not apply to our personnel in their capacity as such (but may apply when visiting our Sites, for example). You should read this Supplement in combination with our Privacy Notice to fully understand our collection, use and disclosure of your Information, and how you may exercise your rights under these laws.
For purposes of this Supplement, the terms “personal information”, “sell”, “share”, “sensitive personal information” and “business purposes” have the meanings given to them in the California Consumer Privacy Act of 2018, as amended, and its implementing regulations (the “CCPA”). Any capitalized terms we do not define in this Supplement are defined in our Privacy Notice.
Personal Information We Collect
Sources of Personal Information
Sale or Sharing of Personal Information
Disclosure of Personal Information
Notice of Financial Incentives
Personal Information We Collect
We may collect (and may have collected in the last 12 months) the following categories of personal information about you:
- Identifiers: identifiers such as a real name, alias, email address, postal address, telephone or mobile number, online identifier (such as device identifier, cookie ID, etc.), IP address, account name/username, Social Security number and other similar identifiers (e.g., passport number, driver’s license number or state ID card number, etc.)
- Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)): such as signature, physical characteristics or description, education information, bank account number, credit card number, debit card number and other financial information
- Protected Classifications: characteristics of protected classifications under California or federal law, such as age or date of birth, race/color, national origin, sex/gender, disability status, citizenship status, and military and veteran status
- Commercial Information: commercial information, such as records of personal property, products or services purchased, obtained, or considered, and other purchasing or consuming histories or tendencies
- Internet or other Electronic Network Activity Information: Internet and other electronic network activity information, including browsing history, search history, and information regarding your interaction with our Sites or advertisements
- Geolocation Data: such as general location information (non-precise)
- Sensory Information: audio, electronic, visual and similar information
- Professional or Employment-Related Information: professional or employment-related information
- FERPA Information: Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99))
- Inferences: inferences drawn from any of the information identified above to create a profile about you reflecting your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes
Sensitive Personal Information
Certain categories of personal information listed above may be considered “sensitive personal information” under the CCPA. We do not use or disclose (and have not used or disclosed in the last 12 months) sensitive personal information for any purpose other than those expressly permitted under the CCPA.
Sources of Personal Information
We may collect (and may have collected in the last 12 months) the categories of personal information above from various sources, as follows:
- Directly from you or your devices, such as through your use of our Sites or your communications with us
- Service providers who provide services to us or on our behalf
- Our advertising partners, such as advertising networks, online advertising companies, and social media platforms
- Our business partners and other strategic partners, such as co-sponsors of our surveys, sweepstakes, contests or other promotional programs
- Recruiting and talent agencies
- References you provide to us, such as when applying for an employment opportunity
- Background and credit check providers
Use of Personal Information
We may use (and may have used in the last 12 months) the categories of personal information listed above for the purposes described in the “How We Use Your Information” section of our Privacy Notice and for certain business purposes specified in the CCPA, such as:
- Performing services, including maintaining or servicing accounts, customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, analytics services or storage services
- Providing advertising and marketing services to you (except that we engage in cross-context behavioral or targeted advertising as described in our Privacy Notice)
- Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance
- Short-term, transient use, including non-personalized advertising shown as part of your current interaction with us
- Helping to ensure security and integrity, to the extent the use of your personal information is reasonably necessary and proportionate for these purposes
- Debugging to identify and repair errors that impair existing intended functionality
- Undertaking internal research for technological development and demonstration
- Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by us, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by us
In addition, we may use certain personal information for purposes of managing career opportunities with us or managing our relationships with current or prospective partners, corporate customers, vendors, suppliers and other business partner personnel.
Sale or Sharing of Personal Information
We do not “sell” or “share,” and have not in the last 12 months “sold” or “shared” your personal information within the meaning of the CCPA. We do not have actual knowledge that we “sell” or “share” the personal information of individuals under 16 years of age.
Our practice is to use or disclose your personal information to our advertising partners for cross-context behavioral advertising or targeted advertising purposes at your direction using our cookie preference tool. You may communicate your choices about the use and disclosure of your personal information for cross‑context behavioral or targeted advertising purposes by clicking here or the “Privacy Choices” link on the bottom of our Sites to access our cookie preference tool and making your selection. You may change your direction as to future use and disclosure for such purposes by accessing our cookie preference tool and changing your selection. Although our Sites do not respond to do‑not‑track signals, our Sites do recognize the global privacy control (“GPC”) signal, and you may communicate your preference that we not use or disclose your personal information for cross‑context behavioral or targeted advertising purposes by activating the GPC signal in your browser. For more information about what types of browsers support the GPC signal, please visit https://globalprivacycontrol.org/. Your choice about the use and disclosure of your Information for cross‑context behavioral or targeted advertising purposes will be specific to the browser and device you are using to access the Site at the time you communicate such choice. If you clear your browser, or access our Site from another browser or device, you will need to communicate your choice again.
Disclosure of Personal Information
We may disclose (and may have disclosed in the last 12 months) the following categories of personal information about you for the purposes described above to the following categories of third parties: Identifiers; Personal information categories listed in the California Customer Records statute; Protected classification characteristics under California or federal law; Commercial information; Internet or other electronic network activity information; Geolocation data; Sensory information; Professional or employment-related information; FERPA Information and Inferences, to the categories of third-party recipients below:
- Our subsidiaries and other affiliated companies
- Service providers who provide services to us or on our behalf
- Our advertising partners, such as advertising networks, online advertising companies, and social media platforms
- Our business partners and other strategic partners, such as co-sponsors of our sweepstakes, contests or other promotional programs
- Background and credit check providers
- Our professional advisors (such as our lawyers, auditors, accountants, consultants agents and insurers)
- Operating systems and platforms
We may also disclose your personal information if we are required to do so by law, regulation or legal process, such as in response to a subpoena or law enforcement authorities; when we believe disclosure is necessary or appropriate to prevent physical, financial, or other harm, injury or loss; or in connection with an investigation of suspected or actual unlawful activity. Additionally, we may disclose your personal information to third parties in the event we sell or transfer (or contemplate the sale or transfer of) all or a portion of our business or assets (including in the event of a merger, acquisition, joint venture, reorganization, divestiture, restructuring, bankruptcy, dissolution or liquidation).
CCPA Privacy Rights
Your privacy rights under the CCPA may include the below (subject to certain legally permissible exceptions):
- Access Right/Right to Know: Right to access your personal information or receive certain information regarding our processing of your personal information. For example, you may have the right to confirm the categories of personal information we have collected about you, the purposes for such processing, the categories of sources for the personal information collected, the categories of personal information we have disclosed, and the categories of third parties to whom we have disclosed your personal information.
You also have the right to ask for specific pieces of personal information we collected about you (also known as a data portability right).
- Correction Right: Right to request that we correct any inaccuracies in the personal information we have collected about you.
- Deletion Right: Right to request that we delete the personal information we have collected from you.
- Right to Opt Out of “Sale” or “Share”: If applicable, right to request that we refrain from “selling” your personal information or “sharing” your personal information with third parties for cross-context behavioral advertising purposes.
- Right to Limit the Use or Disclosure of Sensitive Personal Information: If applicable, right to limit certain uses or disclosures of “sensitive personal information”.
- Appeal Right: Right to appeal our decision if we deny your request or state we cannot fulfill it.
- Non-Discrimination: Right not to receive discriminatory treatment if you exercise any of the rights explained in this Supplement.
We do not use automated decision-making technologies (as defined under applicable law) or use or disclose your personal information for profiling in furtherance of decisions that produce legal or similarly significant effects on you without either your explicit consent or where otherwise permitted by applicable law.
How to Exercise Your Rights
Access, Correction, or Deletion Requests: To submit a request, you may email privacy@betterbuzzcoffee.com or call (833) 976-0982. An authorized agent, subject to applicable law, may submit a request on your behalf by completing this form and emailing us the completed form at privacy@betterbuzzcoffee.com.
To help protect your privacy and maintain security, we will take steps to verify your identity before granting you access to your personal information or complying with certain requests. If you have an account with us, we may ask you to verify your identity by requiring you to sign in to your account. If you do not have an account, we may require you to provide any of the following information: your name, email address, telephone number and/or residential address (subject to the type of request you submit and your relationship or prior interactions with us). Subject to applicable law and depending on the nature of the request, we may also require you to sign a declaration under penalty of perjury that you are the individual whose personal information is the subject of the request. If you designate an authorized agent to make a request on your behalf, we may also require you to verify your own identity directly with us (as described above). A valid power of attorney will constitute signed written permission, but you are not required to obtain a power of attorney to use an authorized agent. To the extent permitted by applicable law, we may charge a reasonable fee to comply with your request.
Appeal Requests: If we deny your request or cannot fulfill it, you may subject to applicable law, appeal our decision by email at privacy@betterbuzzcoffee.com . Please include “Appeal” in the subject line of any appeal request submitted.
Shine the Light Request: California residents may also have the right to request that we provide you with (1) a list of certain categories of personal information we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year and (2) the identity of those third parties. To submit a Shine the Light request, email us at privacy@betterbuzzcoffee.com or call (833) 976-0982.
Notice of Financial Incentives
We offer our customers a rewards program, which provides certain member perks such as rewards and exclusive offers. The purpose of this program is to encourage repeat business with us and to enhance your experience. When you sign up for our rewards program, we ask you to provide certain personal information, as further detailed below. Because our reward program involves the collection of certain personal information and offering of certain benefits, they might be interpreted as a “financial incentive” program under the CCPA.
You may enroll in our rewards program by downloading our mobile application, opting in (agreeing to our program’s Terms and Conditions) and providing the following Information:
- Name and contact information: such as your first and last name and email address. You may also have the option to provide your mobile telephone number if you choose to provide this information or opt in to our text/SMS messaging program.
- Account login credentials: such as user ID, password and security question.
- Birthday: if you choose to, you may provide us your month and date of birth.
- Account activity: we may collect some or all of the following personal information in connection with your participation of the program and/or maintenance of an account, points earned or redeemed in connection with your purchases, discounts applied, referrals made regarding our products, and other point earning actions taken (such as following or liking our products or brand on social media platforms).
- Your preferences: such as communication preference or marketing preference.
- Geolocation data, device data and interaction data: we may collect geolocation data (e.g., IP address), information about your device when accessing our account (e.g., device ID), internet or other network activity information, or clickstream data (e.g., your interactions and activity on our Sites) as described in the “Automated Collection of Information” subsection of our Privacy Notice.
- Content of communications: if you choose to receive text or SMS messages from us in connection with our rewards program or otherwise communicate with us via email or other channels, we may also receive any personal information you provide in the content of your communications.
You may opt out or cancel your participation in our rewards program at any time by deleting your account within our app or by contacting us as described in the Contact Us section below.
Value of financial incentive: Generally, we do not assign monetary or other value to the personal information we collect. However, in the context of a “financial incentive” under California law, the value of your personal information to us is reasonably related to: (a) the purchase(s) you make as result of the offers or benefits that you receive by participating in our rewards program (which may vary based on the product(s) you purchase and extent to which you use such offers or benefits on future purchase(s) from us); and (b) expenses we incur in connection with offering our rewards program (including but not limited to the costs associated with providing you the discounted or free products or services or other benefits as part of such program).
Changes to this Supplement: We may change this Supplement from time to time. When we do, we will let you know by posting the changed Supplement on this page with a new “Last Updated” date. We encourage you to revisit this Supplement often to remain fully informed of our privacy practices. For material changes, we may also tell you about changes by additional means, such as adding a notice to our homepage or sending you an email.
Contact Us: If you have any questions about this Supplement, our Privacy Notice, or our privacy practices, you may contact us by email at privacy@betterbuzzcoffee.com (write “PRIVACY POLICY” in the subject line); by telephone at (833) 976-0982; or at the address below:
Better Buzz Coffee Company, LLC
801 University Ave.
San Diego, CA 92103.